With a fresh $225 million in its pocket, Pinterest is gearing up to spend a little of it to build out its platform and the data that powers it — and close up a copyright hole in the process. Pinterest today announced a deal with Getty Images — the image agency that holds digital rights to some 80 million still images and illustrations and over 50,000 hours of stock film footage. Getty will provide Pinterest with metadata, and in exchange, Pinterest will pay Getty a fee.
Metadata will start to get added in the coming months, the companies say.
Financial terms of the deal are not being disclosed, but offering a fee for image metadata is a first for Pinterest. Up to now, Pinterest has offered traffic to partners for more data — such as in the case of the recent article pins it introduced, or the Flickr deal from…
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