PR Analytics Startup TrendKite Raises Another $5M

PR Analytics Startup TrendKite Raises Another $5M

Finally, a platform to add some real ROI to PR efforts besides the antiquated, highly inflated ad-dollar equivalent.


Erik Huddleston joined PR analytics startup TrendKite as its new CEO back in the middle of 2014, and he told me the company’s been growing quickly since. There’s been triple-digit revenue growth “not just quarter-over-quarter, but almost month-over-month,” and headcount has gone from six employees to 35.

Now Hudddleston plans to speed things up even more with an additional $5 million of funding. That’s on top of the $3.2 million Series A that the company raised last year, and it comes from the same investors, Silverton Partners and Mercury Fund. Huddleston said he’d planned to pitch other investors, but Silverton and Mercury “preempted me” and offered to put up the additional money themselves with the terms that Huddleston was looking for.

TrendKite aims to help brands and agencies measure the effectiveness of their PR efforts. Huddleston said that before joining the company he’d “underestimated the hunger for PR ROI.”…

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Apple, The Record Label?

Apple, The Record Label?


You better believe that when Apple’s streaming music service comes out later this year, it’s going to come hard. Apple’s MO is to arrive late but with superior firepower, as it did with the iPhone and will with the upcoming Apple Watch. What does that mean for its quest to steamroll Spotify, Google Play, Deezer, and everyone else in streaming? I’d bet part of it will be big exclusives, offering music you can’t stream anywhere else.

Apple denied unsubstantiated rumors that it would acquire Taylor Swift’s label Big Machine this weekend, but that idea doesn’t seem so far-fetched. Yes, The Beatles’ label happened to be called Apple Records, but what if Apple Computer got into the business of owning music itself?

Taylor_Swift_-_1989Swifty is already a staunch iTunes ally. She famously pulled her catalogue from Spotify last year because she disagreed with their royalty payment structure, while managing to get…

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My 17 Predictions for Technology in 2015 #Cloud #Wearables #BigData #IOT #3DPrinting #Selfie

Couldn’t agree more with this list, (well, the last two are debatable, but still great summary of emerging technology).

Blog by @Timothy_Hughes

computer-shopper-crystal-ball (1)It’s that time of the year where people make predictions for the coming year and I’m not going to be any different, here we go:-

Smartphones – Yet another Apple iPhone, the iPhone 7 will be released.

iWatch – Will be launched and people will go wild over it.

Cloud – Will be come the “standard” platform for Business Application purchases.  Spending on Cloud will increase, more companies will have “Cloud First” policies.  Innovation in Public Cloud will continue.

PaaS – Platform as a Service (PaaS) will become to be seen as the way to deliver application extensions or bespoke developments.

scottevestfleece7.0_338-100392286-origWearables – We will start to see “Wearables” clothes in High Street shops, as they make the leap from Geek to mainstream.  Google Glass was never going to make the mainstream.  In my experience, Google was never really behind the project, plus they made you look a little silly…

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