Facebook’s Newest App Riff Lets Friends Add Clips To Collaborative Videos

TechCrunch

You could start the next Harlem Shake-style crowdsourced video phenomenon with Facebook’s new app Riff, out today worldwide in 15 languages on iOS and Android.

Shoot a video of up to 20 seconds in Riff, and give it a title that instructs others what they should add to it like “Make A Funny Face” or “Birthday Wishes For Johnny” or “Adventures Of Mr. Banana.” Friends will see the video on Riff and get a notification inviting them to contribute, with each clip tacked on at the end. The contributors’ friends are then invited to add scenes, too.

Facebook’s Riff Product Manager Josh Miller says “The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends you can share to Facebook or anywhere on the Internet.”

Here’s a look at what it’s like to use Riff

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