Finally, a platform to add some real ROI to PR efforts besides the antiquated, highly inflated ad-dollar equivalent.
Erik Huddleston joined PR analytics startup TrendKite as its new CEO back in the middle of 2014, and he told me the company’s been growing quickly since. There’s been triple-digit revenue growth “not just quarter-over-quarter, but almost month-over-month,” and headcount has gone from six employees to 35.
Now Hudddleston plans to speed things up even more with an additional $5 million of funding. That’s on top of the $3.2 million Series A that the company raised last year, and it comes from the same investors, Silverton Partners and Mercury Fund. Huddleston said he’d planned to pitch other investors, but Silverton and Mercury “preempted me” and offered to put up the additional money themselves with the terms that Huddleston was looking for.
TrendKite aims to help brands and agencies measure the effectiveness of their PR efforts. Huddleston said that before joining the company he’d “underestimated the hunger for PR ROI.”…
View original post 273 more words